Why is Saab called a dog? - briefly
The name "Saab" is derived from Svenska Aeroplan AB (Swedish Airplane Limited), the company's original name in Swedish. However, in English, the abbreviation SAAB is often jokingly interpreted as "Son of a Bitch," leading to the nickname "dog."
Why is Saab called a dog? - in detail
The name "Saab" has long been associated with the image of a dog, specifically a Swedish Elkhound, in both official and unofficial contexts. This association is not arbitrary but rather deeply rooted in the history and culture of Saab Automobile AB, a Swedish car manufacturer that was founded in 1945.
The story begins with the company's logo, which features the head of an elkhound looking towards the past. The use of this animal is symbolic on multiple levels. Firstly, the elkhound is known for its loyalty and reliability, qualities that Saab sought to embody in their vehicles. These dogs are also renowned for their endurance and adaptability, traits that resonated with the company's engineering philosophy.
Moreover, the elkhound holds a significant place in Swedish culture and history. It is one of the oldest breeds in Sweden and has been used traditionally for hunting moose, an activity that requires not only strength but also intelligence and perseverance. By choosing this animal for their logo, Saab paid homage to its national heritage while aligning itself with these admirable qualities.
The association of Saab with a dog extends beyond the logo. The company's advertising campaigns often featured images of elkhounds or other dogs, reinforcing the brand's connection with reliability, durability, and a rugged, outdoor lifestyle that is quintessentially Swedish. This consistent use of canine imagery helped to create a strong and recognizable identity for Saab in the global market.
In summary, Saab's association with a dog, particularly the Swedish Elkhound, stems from its desire to embody qualities such as loyalty, reliability, endurance, and adaptability. This connection is deeply ingrained in the company's history and cultural heritage, making it an integral part of Saab's brand identity.